Amid and past the COVID-19 crisis, the need for jewellery companies to change, adapt and evolve is the one certainty. “The winners are going to be those that can balance between presenting the merchandise online and promoting online, and on the identical time having a store where the buyer can have a bodily expertise,” he explains. As an indicator, on-line retailer Kogan.com recorded 62,000 new customers and a 50 per cent improve in gross sales during the month of March. “It has been very unusual, unexpected,” observes Roland Lorie, CEO IGI, who is based in Israel.
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