And it’s fascinating to observe that, whereas nearly all of retailers agree that gold jewellery markets in their areas have reached saturation or over-saturation, some imagine there might be nonetheless alternative for development. And most of these optimists are from high-tier cities the place competitors is fierce. The outperformance of each Heritage and Hard-Pure gold jewellery have each outperformed other merchandise in gross sales and profitability proves that product innovation is essential to unlocking the potential for growth. The rise of “Guochao” – as famous in our previously reviews – has been a major driver of Heritage gold’s recognition.
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